How to approach technical SEO audits for international websites?

[rebekaahmikelson]

When conducting technical SEO audits for international websites, a focused approach is key. As a technical SEO audit consultant, begin by understanding the website's structure, including language and country targeting through hreflang tags and appropriate URL structures. Assess indexation issues, such as duplicate content and canonicalization across different language versions. Analyze page load times and server locations to ensure optimal performance globally. Review hreflang implementations to confirm they're correctly indicating language and regional variations. Conduct thorough keyword research for each target market and ensure metadata is optimized accordingly. Finally, prioritize mobile responsiveness and user experience for international audiences.

[johannimartin]

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